Counting on customer identity to put customer experience first

Counting on customer identity to put customer experience first

INDUSTRY / Banking & Finance

SOLUTION / Customer Identity

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CHALLENGE

Improve customer experience.
Meet PSD2 compliance.
Increase business agility.

SOLUTION

Unified customer experience.
Configured and deployed customer identity solution in 12 weeks.
Achieved PSD2 compliance.
Delivered self-service features.

RESULT

Unified customer identity solution.
Supporting PSD2 regulations and Open Banking initiative.
Self-service features.

TECHNOLOGY

PingAccess
PingFederate
Download Customer Success Story

CHALLENGE

Improve customer experience, meet PSD2 compliance, increase business agility.

McConchie and team faced three major challenges: improve customer experience, meet PSD2 compliance and increase business agility. Their first requirement was delivering a new single-factor authentication solution for a self-service web portal for their general insurance customer base. But this would introduce yet another siloed identity into their already disparate identity ecosystem. To meet the targeted launch date, the team had a narrow window in which to change course. This included finding a way to efficiently stand up the products, build a single-factor authentication journey and configure all of the insurance products to provide the necessary security that they required.
Next up was replacing their legacy security technologies across both web and mobile so the Tesco team could build out the requirements of PSD2. They needed to address the API security requirements of open banking and implement continuous risk-based authentication. McConchie says, “It was certainly a high-risk project because the web and mobile channels were existing and servicing millions of customers. There was considerable focus from senior stakeholders to ensure we were able to migrate off our legacy security technology without impacting customers adversely.”

SOLUTION

Unified customer experience, configured and deployed customer identity solution in 12 weeks, achieved PSD2 compliance, delivered self-service features.

Facing hard deadlines and a growing list of requirements, the bank orchestrated a proof of concept between their incumbent vendor and Ping Identity. To pressure test the technologies, they built a dummy web application to compare each vendor’s ability to deliver a customer authentication journey and abstract authentication and authorization from the application itself. They wanted to see how each vendor could break down their identity silos and bring it all together to build a common identity layer.
Ping + ProofID emerged as the winners. Explains McConchie, “We saw how we could use PingAccess and PingFederate to work across web, mobile and API. The ease with which we could deploy across channels was a critical factor, also the dynamic authorization of Symphonic (now part of Ping DataGovernance). Ping’s solutions give us the flexible authorization capability we need to minimize friction and deliver a customer-centric experience.”
“We faced many challenges given the schedule and number of people and processes involved. But Ping’s products and team couldn’t have been much easier. The Ping strategy and roadmap are so well aligned with what we want to do as a bank. From the Ping perspective, I’ve been really, really pleased.”

– David McConchie, Customer Security Architect, TESCO Bank

RESULTS

Unified customer identity solution. Supporting PSD2 regulations and Open Banking initiative. Self-service features.

Working with ProofID as their managed service provider and implementation partner, the Tesco Bank team configured their new PingAccess and PingFederate cluster to secure their general insurance application in just 12 weeks. This was no easy feat, requiring them to build a single-factor login journey and deploy it across their private AWS cloud. But now that they have a common identity provider across banking, credit cards and general insurance, Tesco Bank is able to leverage a unified customer identity to deliver better customer experience and gain customer insights.

By implementing a common security layer, Tesco Bank has also alleviated security responsibilities from developers, reducing the cost and time needed to launch new applications and features. They’ve implemented applications in days or hours that once would have taken weeks, including self-service features that help Tesco Bank customers take advantage of payment deferral programs during the COVID-19 pandemic. Customers can now more easily manage their money, creating an even better experience.

Last but not least, the bank achieved PSD2 compliance by implementing continuous, risk-based customer authentication. Looking ahead, McConchie is excited about the possibilities to leverage customer identity to continuously improve the customer experience. A regular participant in Ping’s IDENTIFY user conferences, McConchie says, “What Ping talked about at IDENTIFY last year is exactly where we are now: delivering an integrated Tesco customer experience and positioning customer identity as a business enabler of that.”
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We faced many challenges given the schedule and number of people and processes involved. But Ping’s products and team couldn’t have been much easier. The Ping strategy and roadmap are so well aligned with what we want to do as a bank. From the Ping perspective, I’ve been really, really pleased.”
"PingFederate is a perfect fit for challenging use cases found at global enterprises such as WWF, providing great flexibility and simplicity alongside a seamless and secure user experience. Coupled with ProofID’s IAM Managed Service, it allows WWF to concentrate on their key goal of conserving nature and reducing the most pressing threats to the diversity of life on Earth."

David McConchie

David McConchie

Customer Security Architect, Tesco Bank

Download Customer Success Story

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