CMOs naturally want to make the registration process as easy and convenient as possible, whereas security and identity teams need to ensure any risks are minimized. If the process doesn’t comply with best practice and security principles, it may be vulnerable to exploitation by malicious actors seeking unauthorized access. So, there is a fine balance to be struck – but thankfully, there is a solution that enables businesses to provide a secure, yet frictionless experience at the same time.
The answer to the challenge of providing an easy and secure registration process is Customer Identity & Access Management (CIAM). It provides a streamlined registration process combining commonly recognized single sign-on, passwordless and multi-factor authentication (MFA) technologies. These differ from traditional employee identity management solutions, which prioritize security for workforce access, but don’t take smooth customer experiences into account.
Firstly, CIAM enables customers to go through a simple registration process, appropriate to the industry and type of interaction. For a lower level engagement, one way to do this is to use a customer’s preferred social media account. This removes the need for them to fill in all their details manually, and gives them an experience consistent with other apps and logins. Then, to ensure that they are the person that they say they are, a customer-friendly MFA service asks them to confirm possession of the device via SMS message, email or push notification via an app.
This whole process requires minimal action from the user, takes them just a few moments, and ensures that access can only be provisioned to the customer themselves.
There are many different tools within the CIAM suite, which can be deployed to simplify the registration process. Many organizations are already embracing passwordless technologies to balance security and customer experience, starting with registration – reducing abandonment and ensuring customers continue through the rest of the journey.